E-commerce/Online store owners must face a number of challenges while running their businesses. Even after spending so much time and energy setting up the perfect ads to drive people to your website, you still need to convince your potential customers to buy from you.
If you want to be ahead of your competition, then you should learn how to trick customers into buying more from your online store by using psychology. Chances are that you probably know the commonly used tactics used by retail stores to trick you into buying more.
This guide will cover the most effective psychological tricks you can use in your online store to ultimately drive more sales.
Evaluate which of the following Psychological tricks will work best for both your product and your business model.
#1 Make use of Big Visuals
It's been proven time and time again that big images sell. People are visual creatures, and they're much more likely to buy something if they can see it in full color. This is especially true when it comes to online shopping. If your product photos are small and hard to see, you're not going to make many sales.
According to pixelz, larger images result in greater consumer trust, more product views, and a lower return rate. All of these factors lead to an increased conversion rate
If you want your product to be seen in its best light, you should use high-resolution images to showcase your product more effectively. Don't just use plain product images, people want to see the product in use. Pay influencers to create a short video using your product. Or do it yourself.
Someone who is utilizing large images very effectively is kylie cosmetics. 70% of the homepage consists of large eye-catching images. They are also utilizing color psychology very effectively. Red, Pink, and Black are the most used colors on their website.
Using big, high-quality photos in your online store is a simple way to boost sales. So if you're not already doing it, make sure to start using bigger images today.
#2 Make your Brand seem Expensive
There's a saying—"You never get a second chance to make a first impression". That is true, especially in times of online shopping. People get bombarded with offers everywhere they go.
Starbucks coffee is using this trick to make their coffee seem of higher quality than their competitors. Instead of "small," "medium," and "large," the company offers "tall," "grande," and "venti" sizes of their beverages. To move clients away from a stereotypically American experience and into an opulent home of coffee enthusiasts, these words were intentionally picked to evoke the romance of Italian coffee bars.
How to make your products seem more expensive?
Use lots of whitespace: Many luxury companies keep their design as minimalistic as possible.
Invest in good packaging: Packaging does more than protect your product, it has a direct influence on consumer purchasing behavior.
#3 Provide Free Value
It's no secret that providing free value to your customers is a great way to boost online sales. But what exactly does "free value" mean? And how can you provide it to your customers in a way that benefits your business?
In its simplest form, free value is anything that your customers find useful or informative without costing them anything. It can be anything from a helpful blog post to a downloadable white paper to a free trial of your product.
The key is to find the right balance of free value that provides your customers with what they need without giving away too much. After all, you still want them to be your customer! But if you can find that sweet spot, providing free value is a great way to increase online sales.
This can enhance your brand's credibility and grow your reputation.
#4 Use emotional selling techniques
When it comes to selling products, utilizing emotions can be a powerful tool. By playing on the emotions of your customers, you can convince them to buy products or services they may not have otherwise considered.
Of course, this is not to say that you should exploit the emotions of your customers. But if you can tap into their emotions and use them to your advantage, you can boost your sales and create a loyal customer base.
So how can you do this? There are a few key ways to tap into the emotions of your customers and use them to sell more products. Let's take a look at a few of them.
It's crucial to not just concentrate on how your product or service can benefit that person if you want to arouse your customers' jealousy. You must emphasize how it can give that person a competitive edge over another person or company, or how it can assist them in obtaining what another person or company has.
Put a focus on the individual advantages of using your product or service. Provide numbers and data to back up your statements. Highlight the fact why your goods or service and help them understand why your option is the best choice.
Customers motivated by fear may respond best to understanding the potential negative outcomes of not purchasing a particular product or service. Provide them with hypothetical situations that encourage them to imagine what may happen as a result of their inaction. Emphasize what they may lose because of not buying their product or service, and consider sharing true examples, if applicable.
The greatest way to sway fear-driven consumers may be to educate them about the possible drawbacks of ditching the chance to be your customer. Put them in fictional situations to get them thinking about what might happen if they don't buy from you.
Show how other people succeeded using your offer, and discuss how they may be able to use it to achieve similar things.
#5 Use Buy Now, Pay Later Payment Providers
Apple recently entered the $130 billion buy now, pay later market with Apple Pay Later. And that for a good reason. Not only is the BNPL market very profitable, but it also gives customers the illusion of affordability.
You can use this illusion to your advantage. Studies show that people are more likely to buy something if there are installment choices available.
Some of the benefits of Buy now, Pay later for online store owners include:
- Build customer loyalty
- Increased credibility and trust
- Decreased cart abandonment
#6 Offer Email or SMS sign-up coupons
Email lists are important because email marketing is the best way to connect with customers compared to social media. In fact, emails have a 6x higher chance of generating higher click-through rates than tweets. Businesses can earn an average of $39 for every dollar spent on email marketing.
An easy way to build your Email list is to offer customers a coupon for signing up for your newsletter. They will be happy to save a couple of bucks, and you in return will get very valuable data about your customer.
By encouraging users to sign up for your email list at checkout, you can turn a single transaction into a repeat customer.